What we collect, and why.

What we collect

If you use the contact form or the Systemisation Scorecard, we collect what you give us: your name, email, phone number, business name, website, your message, and your scorecard answers and score. Alongside that we record basic technical context: browser type, country, the page you came from, and campaign tags in the link you clicked (so we know what brought you here).

If you arrived from one of our ads, we measure whether that ad worked. We use the Meta (Facebook and Instagram) pixel and its Conversions API to record that a visit, a scorecard or an enquiry happened and match it to your ad click. Where you gave us your email, a securely hashed, irreversible version of it is shared with Meta so it can confirm the match — we never send your email in the clear. That's the extent of it: we don't use it to follow you around other websites, we don't sell your data, and we run no other third-party analytics. You can opt out of ad measurement like this in your Facebook or Instagram ad settings, or by using a tracker-blocking browser.

Why we collect it

To reply to you, to make sense of your scorecard result if you ask for a human read on it, and to understand which of our own efforts actually bring the right people here. That's it. Aaron may follow up personally on a scorecard submission. You won't be added to a bulk mailing list you didn't ask for.

Where it lives

In our own database, on infrastructure we control. If we move your details into our CRM to manage a conversation you started, that's the same purpose: talking to you. We never sell your information, and we never hand it to third parties for their marketing.

How long we keep it

While it's relevant to a conversation we're having or might reasonably pick back up. If you'd like your details gone, that's one email.

Your rights

Under the New Zealand Privacy Act 2020 (and Australian privacy law if you're across the Tasman) you can ask what we hold about you, ask us to correct it, or ask us to delete it. Email [email protected] and it'll be handled by a human, quickly.